Things to consider: What do we do well?
What separate us from others?
What resources and assets do we have, offer etc.?
Things to consider: What do we lack?
What do others do better than us? What can we better at?
What limitations do we have?
Things to consider: What are the underserved markets of our community? What are the emerging needs of our community? What press/media coverage could we investigate? Who are the potential partners we can investigate?
Things to consider: Do we have emerging competitors? Do we have a negative image or reputation? Do people know who we are? Has there been any negative press/media coverage? Are there any changing regulations in our world?