Things to consider: What do we do well? What separate us from others? What resources and assets do we have, offer etc.?

Things to consider: What do we lack? What do others do better than us? What can we better at? What limitations do we have?

Things to consider: What are the underserved markets of our community? What are the emerging needs of our community? What press/media coverage could we investigate? Who are the potential partners we can investigate?

Things to consider: Do we have emerging competitors? Do we have a negative image or reputation? Do people know who we are? Has there been any negative press/media coverage? Are there any changing regulations in our world?